BHBW, a leading equipment, technology-enabled solutions and services supplier to the materials handling and agricultural industries in Southern Africa, has appointed Eclipse Public Relations as its communications partner.

Established in 2017 as a joint venture between Barloworld Limited and German trading group BayWa AG, BHBW’s roots can be traced back to 1929 when Hyster equipment was first introduced to South Africa.

Eclipse Public Relations’ digital division, Eclipse Online, will be taking on the challenge of raising BHBW’s profile in the social and online marketing spaces. Having enjoyed successes on various consumer brands, the team is thrilled to be acknowledged by a corporate client of this magnitude and to be given the task of achieving success in the B2B online space. The agency will handle social media, paid media and content creation.

Cheryl Reddy, Eclipse PR’s Johannesburg Managing Director, says the agency is delighted to be managing the communication requirements for BHBW. “In line with our Retain and Grow strategy for our people and clients, we are perfectly placed to ensure growth of BHBW’s share of voice. Collectively as a team, we have a wealth of knowledge in this sector and will work to create awareness around BHBW’s numerous world-leading brands such as Challenger, Fendt, Massey Ferguson, Hyster, Temo Parts, Terra Firma and Next Farming.”

Wanda Pretorius, BHBW National Marketing Manager, shares that the appointment of Eclipse PR is aimed at solidifying the brand’s omni-channel approach in reaching its key target audiences. “Eclipse PR’s understanding of what we need and its excellent reputation in the market make it the perfect partner for BHBW. We look forward to a long and mutually satisfying relationship.”